The stands have emptied. The Broncos and the Panthers played a great game. And of course, Lady Gaga just might have been the best musical performance during the game…and possibly ever…I digress…

Everyone knows that scoring ad time during the Super Bowl is a turning point for any business. The Super Bowl is, perhaps, the pinnacle of advertising. Many have wondered, though, if the high ticket price and the effort to create a spectacular ad is actually worth it. Companies pull out all the stops. They push all boundaries and spare no cost. But is it really worth it? Do those ads actually...