Online businesses are a natural fit for Anodot, and we are seeing rapid adoption in companies that live and breathe the online world, and live and breathe data.
I'm excited to share this new customer case study in the ad tech industry.
Everyone knows that scoring ad time during the Super Bowl is a turning point for any business. The Super Bowl is, perhaps, the pinnacle of advertising. Many have wondered, though, if the high ticket price and the effort to create a spectacular ad is actually worth it. Companies pull out all the stops. They push all boundaries and spare no cost. But is it really worth it? Do those ads actually...
